From news.sky.com
Virgin boss Sir Richard Branson will serve as a stewardess on an AirAsia flight, after losing a cross-dressing bet with a rival tycoon.
Sir Richard Branson will dress up as an air stewardess after losing a bet
The entrepreneur will don a red uniform and high heels for the challenge after his Formula One team lost out to Lotus - headed up by AirAsia's group chief executive Tony Fernandes.
The pair had both placed a bet at the beginning of the F1 championship, agreeing that the one whose team lost would serve as a "stewardess" on the winner's airline.
Although both teams completed the season with zero points on Sunday, Mr Fernandes' Lotus team were placed ahead of Sir Richard's Virgin Racing in the rankings, thanks to their better race finishing positions.
"We have had this great bet running all season and now it's time for Richard to start preparing himself for some hard work and the likely pain of a pair of high heels," Mr Fernandes said in a statement.
Sir Richard will work on a Kuala Lumpur to London flight, seats for which will all be sold in an online auction for charity.
"The date of the flight will be announced very soon and the aim is to raise as much money as we can for a good cause so the discomfort Richard will go through is worth as much as it possibly can be," Mr Fernandes added.
AirAsia is Southeast Asia's biggest budget carrier.
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